A promise called Keep Shining
CARJAX AUTO CARE PRIVATE LIMITED began as a startup with a clear belief: professional vehicle care should create visible value and a relationship customers can trust.
Since 2017
Our Story
CARJAX began with a simple promise—Keep Shining—and grew by combining passion for vehicles with disciplined service, visible results and long-term customer trust.
Where It Started
Vehicle care should feel premium, dependable and worth repeating.
When CARJAX began in 2017, the ambition was larger than completing another wash. The brand wanted owners to see and feel the difference that thoughtful preparation, surface-appropriate care and a disciplined finish could make. “Keep Shining” became both a visual promise and a reminder that trust must continue after the vehicle leaves the studio.
The early focus on grooming and detailing created direct experience with the problems owners bring to a professional: heavily used interiors, dull paint, road contamination, tired trim, stained surfaces and uncertainty about which treatment is actually needed. That experience helped shape a condition-led approach in which inspection comes before recommendation.
CARJAX has since served more than 55,000 happy customers. Referrals and repeat visits continue to shape our journey, with every appointment bringing an opportunity to earn an owner’s trust through attentive service and careful workmanship.
The Journey
Four chapters connect the foundation to the future.
From grooming to complete vehicle care
The service range developed from essential interior and exterior detailing into restoration, paint correction, premium painting, glass protection, ceramic-family coatings, JUPITR PPF, sunfilms and focused services.
Experience-centre-first workmanship
CARJAX now places inspection, suitable preparation, disciplined execution and realistic handover guidance at the centre of its in-house service model.
Responsible expansion
The next chapter combines franchise growth, an expanding product journey and carefully staged collaborations, including the future secondary LIMPO mobile waterless-wash wing.
From essential care to specialist pathways
CARJAX developed Classic and Premium interior and exterior routes so owners could choose an appropriate depth instead of treating every vehicle alike. Combined packages support a complete refresh, while Go Solo and individual services focus on one area when a full package is unnecessary.
For conditions beyond detailing, the portfolio now includes complete premium painting with denting and tinkering support, hydrophobic automotive-glass treatment, ceramic, graphene, diamond and titanium coating choices, and CARJAX-exclusive JUPITR paint protection film with premium tinted sunfilms.
The expansion of the service catalogue did not remove the need for boundaries. Deep scratches, failed paint, damaged material and mechanical concerns require the right repair route. Transparent separation helps the owner understand what a package can—and cannot—responsibly improve.
Experience-centre-first care
Professional detailing, correction, restoration, painting, coating and PPF remain primarily in-house services. The experience-centre setting supports controlled lighting, product use, preparation, cure time and the final inspection required for premium work.
The planned LIMPO mobile waterless-wash wing is a separate future chapter intended for convenient routine exterior care at homes and communities. It is not currently active doorstep detailing and should not be confused with workshop restoration or protection.
- Inspect before recommending.
- Use a treatment appropriate to the surface.
- Explain realistic improvement and limitations.
- Provide practical maintenance guidance at handover.
The Principles Behind The Story
Premium work is built through repeatable choices.
Passion needs process
Enthusiasm becomes dependable service only when the team inspects carefully, prepares correctly and checks the completed work.
Results need honesty
A premium result includes explaining permanent damage, safe correction limits and the maintenance a treated surface will still require.
Growth needs consistency
New locations and services should strengthen a recognisable customer promise rather than create a different experience under the same name.
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Questions about the CARJAX journey
When did the CARJAX journey begin?
CARJAX AUTO CARE PRIVATE LIMITED began its startup journey in 2017 with the Keep Shining vision and a focus on result-oriented vehicle grooming and detailing.
What is the core business today?
The core business is professional in-house experience-centre vehicle care, including detailing, restoration, painting, coatings, JUPITR PPF and selected focused services.
Where does LIMPO fit into the story?
LIMPO mobile waterless wash is an upcoming service for routine exterior washing at homes and communities. Detailing, restoration and protection services are available at the CARJAX experience centre.
Be Part Of The Next Chapter
Start with the vehicle and the result you want.
CARJAX will help separate cleaning, restoration, repair and protection before the final service is selected.
Cars we detailed
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Call Us At
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Head Office & Experience Centre
CARJAX Auto Care Pvt Ltd, HEAD OFFICE,COCO Experience Studio, BDA Site No. 72, Near Maharaja Palace, Bosch, Opposite Earthen Courtyard, 4th H Block, Banashankari(BSK) 6th Stage, 80 ft rd., Subramanyapura, Turahalli, 560061
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Working hours
Monday - Sunday: 9:30 am - 8:00 pm